Radware’s Application Delivery Controller Selected to Help Drive eCommerce Platform for Top Furniture Retailers


MAHWAH, N.J. August 11, 2014 02:00 PM

Blueport Commerce Employs Radware's Alteon NG to Help Enhance its SaaS Omnichannel Platform

Radware® (NASDAQ: RDWR), a leading provider of application delivery and application security solutions for virtual and cloud data centers, announced that Blueport Commerce, a Software-as-a-Service (SaaS) omnichannel solution for the furniture industry has selected the Alteon® NG to help drive online sales and manage its ecommerce platform.

Managing the technology infrastructure of $6.3 Billion in inventory assets of top furniture retailers such as Midwest based Value City Furniture and Canadian retailer Leon’s, Blueport Commerce helps clients increase sales by creating an engaging and modern omnichannel shopping experience. In addition to managing their clients’ technology infrastructure, Blueport Commerce also implemented Alteon® NG to its own online home furnishings portal, Furniture.com.

Looking to improve upon their existing application delivery controller (ADC), Blueport Commerce sought a more robust solution that would allow them to ensure the SLA of applications/services running in multiple environments, and specifically create a virtualized environment – a feature that the Boston based organization could not achieve with their current ADC. After a three-month process of consulting with other vendors, Radware’s Alteon NG was selected allowing Blueport Commerce to be more flexible than ever before.

“For us to maintain our agility while keeping our IT infrastructure costs and footprint to a minimum, virtualization was our key focus,” says Fotios Magoufis, Director of IT Operations at Blueport Commerce. “We had a strong desire to effectively separate traffic between all of our environments, implement software changes and test configuration settings without affecting the production environment. With Radware’s Alteon NG, this is all achievable.”  

To maintain their agility and minimize infrastructure costs and complexity, Blueport Commerce created multiple vADC instances where each drives a different web application environment. This allowed them to keep separate production, QA and beta environments all on the same physical device. This configuration also allowed them to effectively manage their load balancing, create a “failover” device as backup and allocate more resources on the production vADC.

About Radware

Radware (NASDAQ: RDWR), is a global leader of application delivery and application security solutions for virtual and cloud data centers. Its award-winning solutions portfolio delivers full resilience for business-critical applications, maximum IT efficiency, and complete business agility. Radware's solutions empower more than 10,000 enterprise and carrier customers worldwide to adapt to market challenges quickly, maintain business continuity and achieve maximum productivity while keeping costs down. For more information, please visit www.radware.com.

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About Blueport Commerce

Blueport Commerce is the omnichannel solution for the $78B furniture industry. We marry retailers' bricks-and-mortar infrastructure and expertise with our decade of online furniture experience, innovative technology and unique marketing and sales solutions to create modern, efficient, easy shopping experiences. $6.3B in retailers choose Blueport. For some retailers, Blueport's SaaS e-commerce platform powers their branded omnichannel websites, driving sales online and in their stores. For other retailers, we drive online sales through Furniture.com, our ecommerce website. For many retailers, we do both. Our technology is transforming furniture retail, for the 4% of sofas that sell online and the 96% that don't.  Learn more at www.blueport.com.

©2014 Radware, Ltd. All rights reserved. Radware and all other Radware product and service names are registered trademarks or trademarks of Radware in the U.S. and other countries. All other trademarks and names are property of their respective owners.

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